X-ACTO | Pencil Sharpener ReDesign

The scope of this project was to develop an updated packaging solution that adhered to existing brand guidelines while leveraging the newly created visual design language (VDL). This refreshed design delivered a much-needed lift at shelf, enhancing brand presence and driving greater stopping power with consumers.

Design focus and communication with key drivers:

Differentiate packaging | Maintain style guide | Global compatibility | Stand out on shelf | Premium appearance