ABOUT ME

I’m a strategic, hands-on Creative Director with executive leadership experience shaping brand and marketing systems across consumer goods, packaging, campaigns, retail, experiential, and digital experiences.
 

My focus spans brand identity, packaging, campaigns, retail, experiential, and digital. I’ve led work across national and global CPG portfolios, helping brands move from idea to impact by turning insight, design, and storytelling into experiences that connect with real people and support growth. From launching
new products to evolving established portfolios, I focus on clarity, consistency, and differentiation at every touchpoint.
 

As a creative leader, I balance vision with direction. I work closely with teams and partners to turn complexity into focused, usable work. My style is collaborative and practical, keeping people aligned, motivated, and doing their best work.
 

With an entrepreneurial mindset and sharp instincts, I build brands that stand out, scale, and resonate in competitive markets.

STRENGTHS FINDER
Achiever
Arranger
Communication
Responsibility
Self Assurance