Community Coffee | Vanilla Waffle Cone

The goal of this project was to create a fun summer coffee campaign that delivered visual impact, boosted visibility, and increased brand awareness.

The challenge was developing engaging visuals that truly connected with customers. We focused on shifting the visual storytelling to emotional, human-centric imagery that would build stronger consumer connections.

Through photography and digital content, we delivered cohesive and differentiated consumer experiences that helped drive brand growth.

Design focus and communication with key drivers:

Differentiation from the Core Brand
Innovation
Modern
Stylish
Bold