The OG Campaign

The 25th Anniversary campaign for ShuBee’s Original Shoe Cover was all about celebrating the product that started it all. As ShuBee’s first-ever product, the OG Shoe Cover had been overshadowed by newer offerings, so this campaign aimed to remind people of its quality, craftsmanship, and the important role it’s played over the years.

We set out to create fresh visuals, photos, and videos that highlighted the shoe cover while also celebrating ShuBee’s 25 year journey. By telling authentic stories and connecting back to the brand’s roots, we brought new attention and pride to this classic product.

The results spoke for themselves, with creative storytelling driving thousands of customer impressions, record year-over-year sales, and the highest monthly click-through rates.

Design focus and communication with key drivers:

New Visual Identity | Bold | Modern | Stylish