Rubbermaid | Brilliance

The objective of this project was to develop a new Visual Design Language (VDL) to support new product development. The final design incorporates elements of water and clean photography to convey the clarity and premium quality of this leak-proof product. A key challenge was building the core Brilliance brand while seamlessly extending it across pantry and on-the-go platforms, ensuring consistency with both the new VDL and the broader Rubbermaid brand.

Design focus and communication with key drivers:

Innovation
Modern
Stylish
Clarity
Stopping Power