Rubbermaid | Balance Meal Kit

This project aimed to develop a packaging solution in partnership with ChooseMyPlate.gov to promote healthy eating through simple, accessible messaging. The newly established Visual Design Language (VDL) combines vibrant colors and photography with crisp white to create strong shelf presence and visual appeal.

The design aligns with current health and wellness trends, featuring bold yet clean aesthetics that resonate with today’s consumer. Thoughtfully crafted to encourage better choices, it delivers high-impact contrast and clarity for maximum stopping power at retail.

Design focus and communication with key drivers:

Innovation
Modern
Stylish
Stopping Power