Parker IM Collection | Last Frontier

The ask for the Parker IM Pen Collection was to create a unique new offering within the Parker IM subbrand, including online visuals, photography, print, and packaging deliverables, all while maintaining the core Parker visual identity.

The theme, Last Frontier, celebrated resilience and perseverance to thrive in the unknown, evoking escapism and travel inspiration while upholding Parker’s visual craftsmanship.

Visually, the concept needed to represent the harsh landscapes and untouched environments of the deep ocean, the Arctic, and outer space. Incorporating all three distinct environments cohesively into both visuals and packaging was no easy task, but it allowed the collection to boldly express the spirit of discovery at the heart of Parker.

Design focus and communication with key drivers:

Drive Authentic Connection | Premium Appearance | Global Compatibility | Differentiation in the Marketplace | Integrate Royal Warrants