Parker | Jotter Pop Art Collection

The overall objective of the Jotter Pop Art Collection was to introduce a fresh, unique offering within the Jotter sub-brand while maintaining its core visual identity. This was achieved by incorporating vibrant, 1960s-inspired Pop Art graphics across packaging, print, social media, and beyond, creating a bold and cohesive brand experience.

Design focus and communication with key drivers:

Global compatibility
Stand out on shelf
Premium appearance