Dark & Bold | Espresso Whole Bean

Whole Bean Has Arrived! The newest product to join the Dark & Bold Espresso family. With a void in the portfolio, the business added espresso whole bean and I was asked to develop and manage the creative strategy for the line extension, to include packaging, photography, video, social, POS, and other commercial components to help drive awareness and growth in the whole bean category.

Design focus and communication with key drivers:

Differentiation from the Core Brand
Innovation
Modern
Stylish
Bold