Yankee Candle | Scent of the Year

Yankee Candle was preparing to debut its first-ever Scent of the Year, “One Together.” The goal of this project was to create a beautiful visual campaign that delivered impact, boosted visibility, and increased brand awareness. Deliverables included the “One Together” candles themselves, developed through cross-functional collaboration, along with a range of literature pieces and visual teasers designed for both online and in-store applications to complement the new fragrance.

I led a team of eight designers to brainstorm, conceptualize, and deliver multiple creative retail solutions across more than 110 touchpoints, all aimed at increasing stopping power and building excitement for the launch. The challenge was creating visuals that truly resonated with customers, so we focused on shifting the storytelling toward emotional, human-centric imagery to build stronger consumer connections.

Through photography and digital content, we delivered cohesive and differentiated in-store experiences that helped drive brand growth.

Design focus and communication with key brand drivers:

Differentiation from Core
Innovation
Modern Stylish
Bold
Stopping Power